Emerging Trends in Digital Marketing

Source: CIOReview

Analyzing Global Differences for Better Digital Marketing

With Digital Marketing extending to each nook and corner of the planet , businesses are utilizing it innovatively to vary how customers are served.

For example within the automotive industry, digital marketing plays a big role in how cars are bought, sold, and marketed round the globe. the normal way of buying a vehicle within the U.S. involves consumers browsing inventory at a car dealership, taking inputs from friends then negotiating on the worth after a test drive. Today there’s a shift during this scenario; buyers are using online resources, as there’s a huge amount of data present. Buyers are given many options-from best price to value-to choose between . All of this will be avoided taking trips right down to the dealers.

Progressive automotive dealers are slowly engaging and adapting to the new sort of customers. But what could add one nation doesn’t necessarily add another. There’s no one-size-fits-all solution because digital marketing is progressing at a quick pace round the world.

Regardless of these changes, car sales are still an enormous business, and for people looking to shop for cars, access to online information is very large.

In the U.K., car purchasers order their cars with particular features even before getting into touch with a dealer. This dynamic permits U.K. dealers to exactly anticipate car inventories before time. This ensures an honest business model as they keep fewer cars than their counterparts within the U.S. it’s observed that automotive marketing is different within the U.K than in other parts as their automotive websites focus more on configurations than allowing customization. Also, dealers have multiple stores, which mean dealer groups are marketed first as against individual store locations.

Augmented and Virtual Reality in Digital Marketing

The technology behind augmented reality (AR) and virtual reality (VR) has been ruling the gaming world for few years. However, AR and VR are ready to penetrate the business world too and disrupt the business procedure by introducing revolutionary features which will enhance productivity and improve customer engagement through effective digital marketing strategies. Additionally, the digital marketing world also has been taken by storm with the introduction of AR and VR. Most interestingly, the technology has already been absorbed into inbound also as outbound marketing tactics. Reports by Digi-Capital forecasts that VR will deliver between $10 billion and $15 billion revenue globally by 2020. Within the same timeframe, AR is forecast to drive $85 billion to $90 billion revenue.

VR and AR are making marketing campaigns successful:

VR and AR are still unusual technologies within the market. Therefore, companies can leverage both the technologies to project their business as truly conforming to the fashionable business outlines. Customers are intrigued by these terms and have a tendency to shop for more from the businesses using them. Customers are likely to recollect companies who utilize these technologies so as to plug their products and services because there aren’t many within the market who are executing these campaigns.

Coca-Cola has developed a VR sleigh, using the Oculus Rift, which customers welcomed heartily because they need to be the virtual Santa Claus for each day. To feature thereto , McDonald’s has cleverly crafted a meal box, which customers can fold to make a cardboard VR headset. Following this, they might need to download the computer game app on their phone and slide the phone into the headset and luxuriate in the computer game world. Big shots like Google, Samsung, and Facebook have also strategized their marketing campaigns using VR.

Source: Analyzing Global Differences for Better Digital Marketing