How good is a career in digital marketing?

You May have asked the first question as what is a digital marketing and why it is in demand

so I am here to answer

What is Digital Marketing?

Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviors, and interests to generate brand awareness, traffic, and leads. Digital marketing is the most cost-effective marketing strategy with high ROI compared with traditional marketing

If you’re curious which channels does Digital marketing includes, here’s a list of digital marketing examples:

• Search Engine Optimization (SEO)
• Email Marketing/Marketing Automation
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Google AdSense
• Affiliate Marketing
• Freelance Business
• YouTube Monetization
• Google Analytics
• Inbound Marketing

Learn more about Digital marketing tool used by experts But free of cost check out

{ Top Free Digital Marketing Tools — 2020 }

Why Digital marketing is in Demand?

There is a very simple reason’s to understand. First and the most important reason for me and I think for all is

1. Cost- digital marketing is the most cost-effective marketing strategy with High ROI ( return over investment ) as Compared to Traditional marketing

2. Measurable results

The results of traditional marketing techniques can’t easily be measured. On the other hand, in Digital Marketing, it is easy to determine a return on investment (ROI) by utilizing Google analytic tools

3.Tracking

Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels

4.Global reach

5.Potential for viral content

And More………

A report into hiring trends reveals growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise was digital advertising (45%), content creation and curation (42%), and content strategy (39%).

Digital Marketing Career Opportunities

Search Engine Optimization / SEO Executive

Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results.

these section of organic SEO includes Keyword research on-page SEO, off-page SEO.

Search Engine Marketing / SEM Specialist

“Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”

there are different advertising channels available in Search engine marketing for example

✔ Google Adwords

in google ads, there are different types of ads Available

• Search Ads
• Display Ads
• Shopping Ads
• Video Ads
• Mobile Ads
• AdWords Express
• Remarketing Campaign

Social Media Marketing / SMM Expert

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic

in these Section their many channels to Build the Audience. which dived again into substrate platform to promote your business in both way’s organic and paid some of them are as follow’s

• Facebook Marketing
• Twitter Marketing
• YouTube Marketing
• LinkedIn Marketing
• Instagram Marketing
• Pinterest Marketing
• SlideShare
• Quora Marketing

Apart from this their many opportunities in Digital Marketing as

1.Content Marketing Manager

2.CRM Manager

3.E-Commerce Manager

4.Digital Agency Account Director

5.Web Analytics Expert

6.Email Marketing Manager

7.Digital Marketing Manager

8.Conversion Rate Optimizer

9.Inbound Marketing Manager

I hope this answer would help you but if you need any more explanation then feel free to ask

Thank you