How Instagram drives our shopping behaviour?

All the buzz of the markets gathers on Instagram nowadays. Even celebrities cannot resist marking their presence because they know people love this trendy, colorful platform. The big brands are also here to create new virtual magnets to make people buy their services and products. And yes, the effect is working and is driving the shopping behavior.

Here is how Instagram is driving our attitude towards shopping -

More entertaining and colorful presentation

Visit any brand page, and just see the magic. The bright coloured pictures, videos, GIF presentations, etc,. are so interesting that it can be hard to resist the desire to shop.

• The market works on the rules of show business because everything that shines sells better. The magnetic law of the first impression is the last impression is super hit even today.
• Good images and videos help control mood swings, and people tend to buy more. It means the factor of psychology also works here because people like beautiful things.
• The modern world is materialistic, and thus sometimes, there is no reason required to purchase things from here. People just need another platform to buy, and Instagram is that platform.

A sense of belongingness to the peer group works behind this.

Since our childhood, we know that humans are a social animal and seek a sense of belongingness. Acceptance, embrace, mutual decisions, interaction all make it feel secure and part of a community. Everyone is on Instagram nowadays, and people join this platform just to be in the race.

A teenager feels isolated if his/her friends share pictures on Instagram, which becomes a discussion point. The one who is not there mostly gets an encounter of questions like, why aren’t you on insta? Why don’t you post pictures, why are you so boring? Peer pressure works a lot because that makes us do things. After all, others are doing.

• When a group of friends connects on Instagram, they also share their buying experience. This drives others to purchase from the platform.
• People make video calls on Instagram and those who do not do that gradually join the place. This is how the conversation starts and also the shopping happens.
• Near the occasions, the brands release their Instagram messages showing their products and services. This becomes the point of discussion between people, and with the sense of community, one follows the other.

Everything that attracts many people generates a sense of community and makes people join it for the mere reason of belongingness. This does not only work with the brands of clothes or luxury products but also financial products. In the office, people often discuss their money crisis with their colleagues, saying things like ‘I am in a fix’ or ‘I need money now. ‘  Suddenly someone suggests, ‘Oh, I saw an advertisement on Instagram of some XYZ lender selling speedy online loans’, why don’t you visit their page to see if it can help you. This one sentence works like a miracle, and a person in desperate need of money can easily get convinced to get the loan from there.

Instagram has become an earning source through affiliate marketing.

Affiliate marketing is among the smartest ways of marketing because it makes people buy things.  Those who do affiliate marketing sell the products get a good income if people buy the things through their link. It is the reason that more people want to connect to Instagram to market products and earn more.

• Affiliate marketing on Instagram adds people from a brand in two ways, those who sell through the affiliate links and those who buy through these links. Both ends in more shopping.
• It big a huge amount of customer data to the companies that can be exploited later to promote new product and services in the future.

Many factors drive shopping behavior, and when the factor of earning adds to it, the brands can sell their things much more easily than ever.

The Popularity of Instagram is a big reason.

Instagram is a star of the era and a magnet for society. Anything that has a presence on it can expect to reach a large number of people. Besides, the platform is so popular, and sometimes people do things just because it is popular.

• In the urge to look updated and advanced in society, people usually run towards the popular things. Anything that is the talk of the town gets attention. This again works as a carrier for the increased number of shopping.
• The celebrity crowd gathers on Instagram, and one popular thing attracts the other, and then it becomes excessively known in the world.

Technology plays a ‘behind the curtain role’ through artificial intelligence.

Today, whatever thing you do gets noticed through your details. Have you ever noticed when you scroll up and down the songs on a music application how the advertisements of a familiar product pops-up?

• Something that you saw on an e-commerce site follows you even in your e-mail account. The data you feed on varied applications reaches to many platforms, and you see the related advertisements.
• Watching the brands' advertisements everywhere you go online provokes moments where you want to click on the link and shop. It includes the Instagram links too.

All the above reasons tell how Instagram drives our shopping behavior and also how it is unavoidable for us in many aspects. Instagram is getting smarter with its enhanced features, and for sure, our shopping behavior is under effect.