How to Build a Community on Social Media

Today's social media is a new world that has developed rapidly. Therefore, many brands have started to take advantage of the various social media channels they manage to be able to steal the attention of their target market. Businessman in particular invite them to want to interact with each other in it, so that they become loyal to the related brand.

Therefore, social media is currently a vehicle for business people to build online communities to share information with each other. Talk about their products or services, so that finally the brand name can be more widely known by the public.

Community development through social media is basically a communication approach that involves different target groups (social media users) into an interesting and relevant process of conversation and interaction. However, apart from interacting with audiences, what else should brands pay attention to in forming online communities through social media? 

 Know your audience well

Of course the followers of social media accounts that we manage have a variety of different and unequal behaviors. And those differences also influence how they behave with our brand. Therefore, to be able to build a strong community through social media, we need to convey messages that are not uniform and more personal in order to invite them to want to take the desired action.

Make it easy for the audience to communicate with the brand

As a brand, we need to form a personal communication plan so that we can continue to connect with the communities we manage. It's true that the brand doesn't need to be at the center of all conversations, but make sure that the members of the community know that when they need it, the brand is always there and we care about them.

Reliable, valuable communication is an important element in helping brands build and maintain long-term relationships with their audiences.

Focus on solving community problems

Everyone certainly has their own problems. For this reason, so that the community that is built can be stronger and can help brand development, we need to solve even large audience problems.

It cannot be denied that there are many brands or businesses that offer the same product or service. Therefore, make sure that our brand can stand out. And one of the best ways to achieve this is by building the trust of the managed community, by helping solve their problems.

Various content that we can present to solve community problems, among others, by presenting how-to videos, or showing testimonials from previous customers who have used the products / services we offer. Providing added value to the community is one of the best ways to be able to form brand loyalty, from which later community trust will increase which also adds to the community members.

Asking questions and listening to what the community wants. Forming a community on social media also means producing a variety of content that the audience wants. And to know this is to ask them, and listen to the feedback they give.

There are many ways we can do to find out what community members want. For example, by distributing questionnaires, or forming a special content segment to ask the audience. With the many tools and features on social media today, knowing what the public wants and needs will be easier. For example, using Instagram quizzes, or polls on Twitter and so on.

Presenting authentic content

When a brand presents authentic content, it will really help to increase public trust in the company. Not only that, we may also feel an increase in the number of likes and followers.

Building a community through social media can indeed be an important element in brand development for success. And by having this strong community, brands will be easier to get input and will know the important things they need to do so that the strategies they formulate can be more effective and efficient.