We do meticulous research and understand your competition, customers, and app utility.
#1 App title
It is the most significant aspect of ASO, which is the app title or name. The app name must have a balance between branding, exclusivity, and the use of relevant keywords (KWs) to help your application rank high in the app store. We use short, crisp titles, using a vertical bar or dash, and choose the KWs for description.
#2 KW research
We know about iOS App Store and Google Play store and the way they approach ASO. Leveraging proprietary tools to figure out the KWs and language your targeted audiences are in search of, what your competitors are doing, the KWs that would drive maximum traffic, and things like that.
#3 App description
We ensure that your app’s description works like an effective call-to-action, defining the app, its characteristics, and persuasive reasons to download the same. Our concise, easy to understand, and updated app descriptions will result in downloads.
#4 App logo
Our designers create an eye-catching app logo conforming to your brand colors and relevant tagline to create a first good impression on your audience.
#5 App category
When it comes to the Google Play store, you can pick one category, while in the iOS App Store; you can choose one primary and another secondary category. We will help you choose a relevant one that fits your app the best and audience outlook.
#6 Name of app publisher
The name, reputation of app publisher boost searchability and so, we pick a name that describes the kinds of app you develop concisely.
#7 App screenshots
It includes videos and screenshots letting prospective users envision your app to drive downloads. Emphasize the best features of your app, essential features, and popular pages. We help you make your app screenshots the window to your targeted audience.
#8 Ratings and reviews
It is the most significant aspect to determine your app rankings concerning volume as well as the quality of ratings and reviews from your delighted, satisfied customers through incentives or prompts.
#9 App download and retention
Once downloaded, engagement and maintenance are the subsequent challenges to overcome and we help you do just that.
Customization, incentivization, app feedback and addressing, and most essentially regular app updates will increase your app lifecycle.
Let your customers find your app. Call us for today!
Article Source: https://anandkjha.com/app-store-optimization-services/