Are you aware of the term breadcrumbs? Well, I am not talking about the dried bread pieces you find around your favorite chicken nuggets. We are here to discuss the term breadcrumbs that play a vital role for the web designers while uplifting the user journey over your website.

What Breadcrumbs Mean to the Web Design Industry

Breadcrumb, also referred to as the breadcrumb trail, presents the user’s location in a web app or a website. In real-time applications, breadcrumbs provide customers with a medium for tracing their path back to the initial step from where they started. As customer’s demands are growing nowadays, business owners need to look for flawless and appealing Calgary web design services so that they can deliver a perfect user experience.  And the first thing that is counted under the seamless user interaction is implementing breadcrumbs into your system.

Which Websites Usually Have Breadcrumbs?

Wondering which all websites usually have breadcrumbs? Well, the websites that have a bulk amount of content presented in a hierarchical manner, those websites definitely use breadcrumbs (actually they don’t have any other alternative to keep their data organized and keep the customer informed about where they are). In fact, you can even find breadcrumbs on web apps where the user has to undergo multiple steps while performing a function.

And if you try to skip the use of breadcrumbs in your website, the customers will get lost on your website and will have to leave your website at last. So, whenever a business is planning to avail for Calgary web design services, the first thing you must implement in your website are breadcrumbs. The reason being if the website visitor is unable to navigate where he is, there’s no chance that he’ll continue on your website.

Benefits of Breadcrumbs in the Web Design Industry

Better Usability

The topmost benefit of using breadcrumbs over your website is the usability feature. While some business owners might find breadcrumbs a useless thing but others don’t hesitate to invest in Calgary web design services as they are well aware of the benefits breadcrumbs can bring to your business. Delivering an interactive and hassle-free web journey to the visitors is the first thing breadcrumbs provide to your customers. They can easily get an idea and stay informed about on which page are they right now and what will be the next action they must take in order to proceed further.

Reduced Bounce Rate

If the customer has no clue about what the next page will display or what action he must take, there are more chances that he quits your website right away. For instance, a person is about to proceed with payments while purchasing a product on your page, but now he wishes to add another product to his cart but doesn’t find any button to return to the previous page, what will he do? Out of frustration, he will quit your website and look for other alternative websites while increasing your bounce rate. However, breadcrumbs present a clear view to the users where they can easily navigate the previous, current, and the next actions they have to take.  As they stay on your website for a longer time, it directly helps in reducing the bounce rate of your website.

Better SEO

Similar to the sitemap that informs the search engines regarding the website structure, a breadcrumb assists in catering the same thing. With breadcrumbs, you can easily organize your website content and make it easy to navigate on the user’s end. In fact, search engines, including Google gives preference to these websites over other ordinary ones. This help in higher website ranking and stay ahead of your competitors.

If your website is missing breadcrumbs and has poor navigation, it’s high time that you look for an experienced Calgary web design agency that can cater to your requirements and uplift the user experience.