Search Engine Optimization (SEO) and Inbound Marketing, generally performed by any Boutique marketing agency, are two high-standard activities that overlap. And the best part is the interconnection between both of them. One can’t perform some good inbound marketing activities without doing SEO and vice versa, thanks to Google!
So, are SEO and inbound marketing on the same page, or is there some sort of differences between the two?
The question regarding SEO vs. inbound marketing rises a lot. And that’s not very surprising because the line of difference between these two is too blurred. Both of these are important for websites and content marketing and can also be considered as strategies for each other, to a great extent.
The difference between inbound and SEO is more about the goals they target.
What is Inbound Marketing?
According to Hubspot, it is a business method that draws customers’ attention by creating valuable content and providing tailored exposure to them.
It is a means of generating leads without interrupting them. It maps your digital marketing solutions with the stages of the purchasing process in a systematic way that helps you to attract, convert, close, and delight the customers by pampering them with care and then finally turning them into your brand’s promoters.
Through the creation of valuable content that engages and meets a user’s need, they learn to qualify and develop preferences naturally. One creates a natural structure with appropriate call-to-action and reinforces all those activities with social media optimization, paid search, and other online marketing services.
If the above things go right, a website can start generating qualified and potential leads that are ready to take steps towards becoming a valuable paying customer with long-lasting relations.
For achieving the goals with a website, one needs to create appropriate content. And to make that content visible to the right audience at the right time, one also needs to make sure that the content is well-optimized for search.
What is SEO?
According to Moz, SEO that stands for Search Engine Optimization is the practice of growing the quality and quantity of visitor traffic to your website or landing page through organic search engine results.
Various algorithm updates in Google have made the search engine to be much more user-centric, which means that the more one does to meet an explorer’s need and services that need in an easy-to-use way, one’s search ranking will increase.
Performing keyword research, alignment of your website to these keywords, optimizing your site pages thoroughly, creating keywords optimized content, monitoring, and improving performance over time. These are the steps to your website’s SEO and when done correctly, it brings you to the top of the search results, and that finally gets you more traffic.
There exist many SEO tricks that can make your website rank higher. But if you are willing to generate high-quality traffic of potential leads and opportunities, you need to be sure that your content is structured and encourages the right kind of moves.
What’s the Difference?
Inbound marketing is a holistic approach to what content can do to generate potential leads. Whereas SEO is a strategy for increasing the organic traffic by optimizing your content with keywords, etc. for user queries.
If you wish to increase organic search traffic, you will need SEO. But, if you want to use your content over the website to generate leads, you need to practice some inbound marketing tactics like social media optimization, digital marketing services, and other online marketing services.
Inbound meets SEO Creating Right Content!
Inbound is a tactic for generating potential leads through content. SEO is a strategy for facilitating that tactic and putting the content in front of the right person and that too at the right time. The best thing for SEO is creating high-quality content assisting the explorer’s intent. Again, thanks to Google!
It is a very common practice but a misconception that focusing alone on technical SEO would lead naturally to increased traffic, bringing more sales. But that isn’t the real case. No doubt, traffic will increase, but there’s very little in the technical SEO that can turn any curious visitor into a paying customer.
Inbound marketing or digital marketing services are tactics that are built on the visibility of a well-optimized website and use value-rich content to fuel the sales funnel.
Not on-board with Inbound marketing and SEO yet? Or looking for the best SEO company? No worries.
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