SMS marketing campaigns are created equally. Some companies completely integrate this service into their business strategy and others see it as a side project. Using a bulk SMS service will help you stay connected with your clients or customers.
Have you considered using SMS marketing for your business? Statistics show that this is one of the most powerful forms of marketing that business leaders use even today. The open rate for text messages is much higher than emails. People are so much used to their phones. In fact, our research shows that people check their phones an average of 150 times a day.
Not all SMS marketing campaigns are created equally. Some companies completely integrate this service into their business strategy and others see it as a side project. Using a bulk SMS service will help you stay connected with your clients or customers.
If you're already into SMS marketing and have opted for bulk SMS services, here are some tips and tricks on how to maximize your success.
- Have a Perfect SMS Marketing Team: Large SMS marketing campaigns are not a do-it-yourself thing. You will need qualified professionals to get the most out of your marketing strategy. For your organization to handle SMS marketing, you will require an SMS marketing program expert, a retail expert, on-site label coordinators, digital creative designers, social media experts, an ad promotion specialist, and ROI, discount budget analyst, and more. The more complete your SMS team, the greater the benefits of effective marketing strategies.
- Know Your Customers: Analyze your purchase history and location demographics so you can send the right messages to the right customers. For example, if you're in the cosmetics line, don't send an anti-wrinkle cream coupon to a twenty-year-old teenager. Understanding who your customers are will make your SMS marketing easy.
Segment your customers for targeted campaigns. Send bulk messages for general sales and advertising campaigns that can be used anywhere.
- A Clear Message is Must: Be on point. You have 160 expressions to express yourself. Do it in less than you can. Make sure the message is clear and concise and written in plain English. Avoid abbreviations, emoticons, and all capital letters. Do not use open messages. An example of an open message is one that invites customers to a sale but does not say when the sale ends. The customer has no idea if it is a day or a month. By giving a specific date when the sale ends, or by placing an expiration date on the coupon, customers are more likely to act because you have given them enough information and incentives.
- Make Use of Call-to-Action Links Buttons: These types of actions increase customer engagement with your SMS marketing texts. This is exactly what you want from them: to be engaged, to value the texts you send, to read them, to communicate with them, and to act on them.
There are many invitation actions that businesses use to make their customers engaged. A few of them are enlisted below:
- "Show this text": We have received this type of offer from many brands. Example: "Show this text 50% off for your dinner." Asking customers to show the text to earn a discount is a clear and effective way to get them to do your advertising.
- "Click here": Sometimes your SMS doesn't have enough space for all the information your customer needs. If you are hosting an event and want to add information or a map or video of the event, you can use the "Click here" button that will link your customers link to the required details.
- Text to vote: Engage customers in mobile surveys to find out how your business is doing in terms of services, product quality, prices, and more.
- Focus on Your Best Clients:
Your best customers are loyal, who buy from you consistently, give you feedback, and above all, they are the one who promotes your brand to their friends and family. A smart strategy is to spot this circle of customers (influencers) and provide extra time and resources to them. They know and love your brand, so use their knowledge to their advantage and send them more in-depth survey questions than you send to your large customers. They are also VIPs of your company, so treat them like that. Reward their commitment with special offers and extras.
EndNote
No matter what company(big or small) you have, you can maximize the benefits of your SMS campaign. The best choice here can be a bulk SMS service that is exclusively available for any company be it small or big. You can exceptionally engage your customers by dedicating time to creating effective messages, analyzing your customer demographics, investing in an SMS-specific sales marketing team, and promoting your SMS campaign in company-wide media.
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