WebAR is the web-based augmented reality technology that allows users to have the AR experience on their smartphones by way of a simple (custom) URL. The rest is taken care of by the camera on your smart device. You can access live AR content through the simple click of a tab on your phone!
WebAR is a form of augmented reality services that enables its users to browse and surf the web without the need to download and install specific AR apps. WebAR can be accessed through any mobile devices such as our smartphone, tablets, etc. Put in the simplest of terms, webAR is the culmination of all available AR technologies within a web browser.
The technology of the Future
A futuristic technology, webAR is immensely beneficial for small businesses who have to think thrice before deciding to invest in a separate mobile app for their branding and marketing purposes. Even if they do go ahead with such a venture, there is no guarantee that consumers will actually download and use those apps. Therefore, webAR has come as a boon for such brands.
Customer engagement through webAR, in fact, proves beneficial for brands, big and small alike. The technology can be integrated into existing technologies that brands might already be using on their web portals, as well as social media APIs.
Of course, we are not saying that the webAR experience is for everyone. For example, it might not work for people shopping for regular grocery items. However, for other shopping purposes such as furniture, clothing and accessories, luxury and high-end products, webAR might well be the difference in conversions rates.
At the most basic level, customers usually end up buying products they can emotionally connect with. With webAR, brands can provide that emotional experience that gives the final push towards a purchase decision. Although the technology is currently being used as an exception by brands to stand out, it might not be too far-fetched to predict it becoming a standard feature on e-commerce websites in the future.
Applications of WebAR
Augmented reality technology companies use a marker to orientate the scene, it can also be non-marker-based. Then, using existing JavaScript 3D rendering libraries, webAR technology basically projects a 3D object on top of what the camera on our mobile devices can see. The result is an immersive experience of augmented reality. Following are a few applications of webAR technology in Australia.
The World of Print Advertising
Augmented reality service Australia has turned its attention to digital marketing methods such as PPC (pay per click) and social media where webAR holds immense possibilities. With the advertising world now becoming more interested in cost-effective and targeted material, webAR brings its immersive element to enhance this process. Advertisements can be made more personal and interactive with webAR. During such an immersive AR experience, a simple call for action on the web browser can tempt the consumer to make a quick purchase decision!
Benefits of Web AR Solution in Australia
- Conversion is a major advantage of webAR. This means, by simply calculating an estimated drop-off point for mobile users who are engaging with the browser, a call to action can be introduced.
- WebAR brings the added benefit of dynamic content. Elements such as geolocation services and social media can be incorporated into the webAR experience that allows users to feel that the experience is tailored to their specific needs and desires. For example, their age, product interests, social media engagements, which places they like to shop at etc.
- A third major benefit of using webAR is its ability to make targeted adverts through methods such as PPC and social media engagements. Advertisers can now see the demographic information on the users who are being attracted to their adverts. Now, keep yourself abreast of consumer interests on a regular basis.
- For the user of webAR, the experience brings an in-depth view of a product that will allow customers to access greater details of product specifications and a greater understanding of the dimensions of a product.
- WebAR facilitates faster deployment processes while lowering your marketing and branding costs. Save big on time and money!
- Make your advertising content go viral on social media with webAR. Innovation pays and webAR can bring innovative ideas into your adverts that more and more people will potentially engage with.
- Save on resources, time and money through an online product launch. Broaden your reach through such online marketing.
Despite it being in its nascent stage, developers are already excited about the immense potential webAR holds for both manufacturers, businesses as well as consumers.
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