How to Get Successful Instagram Marketing
Hiring an Instagram marketing firm can really boost your business marketing strategy. Generate your own brand awareness with engaging adverts that are sure to capture the attention of many social media users. It's not just for fashion anymore. Everyone from celebrities to your own employees can have an Instagram account and use it to promote themselves. That is why we have made this shortlist of the top Instagram marketing firms to look out for. So, here goes...
The Social Volume Affiliate (SVAD) is owned by Instagram marketing specialists Social Volume and has proved itself a great way to target niche and under-served audiences. Their Instagram adverts are highly targeted at finding the ideal customers to attract to their product or service. With over 55 million users, Instagram is a great way to get your product or service noticed by people you may not have had access to. Social Volume adverts show up on the right side of the page and stay until someone clicks on them - no more searching for them. The great thing about using a social media outlet such as Instagram, which has so many followers, is that you do not need to pay to advertise. As long as you engage in great customer service, great content and interact with your customers, you will soon be creating brand awareness with the power of social media.
The Social Volume Affiliate uses a unique campaign kit which includes an Instagram account as well as graphic design tools such as Flash, Photoshop and Illustrator. The campaign uses a four-step marketing process: discovery, tagging, sharing and engagement. The team at Social Volume understand the importance of engaging with customers, so each stage is designed to make the experience of advertising fun and enjoyable. You are only required to invest after you have tested the campaign and found results.
The first two steps of the marketing process are quite simple but engaging with customers can prove difficult to do. The discovery stage allows Instagram users to check out your brand, before they decide whether to follow you on Twitter, Facebook or Instagram. This is important because it lets them know how influential you are. Following people and encouraging them to follow you is the second part of this campaign, which requires an Instagram account.
Once users have established that they are interested in your brand, tagging becomes the next step, to let people know what your business offers. Many businesses use tags which describe their business, helping in SEO (search engine optimisation). The third and final step is to share interesting information with your followers, such as special offers and discounts. This will encourage them to visit your site and increase the possibility that they will buy from you. This campaign has been tested on both iPhones and Instagram and has proved successful, resulting in more sales than just a few posts on Twitter. In fact, the number of Instagram users who buy products has increased by more than 25% on the first day of Instagram's launch.
A key challenge for businesses trying to market through social media is that of finding the right balance between efficiency and creativity. Instagram is the perfect platform because it combines the best ways to combine two powerful marketing tools: user-generated content and automation. Its simplicity means that marketers can focus their time and attention on one particular aspect, which brings them closer to their target market. Their ability to share images and short video clips has proved extremely useful, especially when combined with customised offers. If used correctly, Instagram could prove to be a highly effective marketing effort, as it encourages interaction between users and allows you to make your product or service known within a quick and easy way.
Another key benefit of using Instagram for business marketing campaigns is that it supports a great community spirit, with users posting comments and stories on everything from weddings to cataclysmic storms. It is also important to use hashtags, as they make it easy to trace the users behind popular posts, allowing you to identify them and build a rapport with your target audience. The hashtags make it easy to pinpoint the users who are most likely to be interested in your product or service, allowing you to target them specifically during your campaign. In addition, hashtags will ensure that you follow up on any successful campaign, as users are more likely to share a post that has been commented on than one that was simply submitted to the page.
As Instagram continues to grow in popularity, it offers businesses the chance to promote their brand image in an engaging and original way. However, just like all forms of media marketing, there are some things to avoid to ensure your efforts remain successful. For example, it is important not to use distracting images or noisy sound, as they will distract users and prevent them from being distracted by your messages. Similarly, if you are using images, make sure they are appropriately labelled so that users can identify what it is they are viewing. Video messages can also be tagged, but try not to use large videos or those with too many graphics, as they can be confusing for users. Engaging your audience through social media marketing on Instagram is an effective way to increase customer conversions, but requires careful attention to detail to avoid any potential customer rejection.