5 most significant features shopping app users seek

The number of mobile app users is constantly growing in leaps and bounds. The huge number of apps amounting to more than 2.47 million Android apps and more than 1.8 million iOS apps is a harbinger of the fact that the coming era is all about mCommerce.

If you own an eCommerce website, it is the best and the most crucial time to complement it with an app. The DIY WooCommerce app builder tools like AppMySite have made the task easy and affordable.

However, before you proceed to get an app for your online store, you must know about the essential features you should integrate in your app. Read further and discover the five most important features of a shopping app that the users look for.

The five most-sought features are as discussed below:

1. Simplified On-boarding Process:

If the users have noted your app and downloaded it, their immediate experience should be satisfying enough to keep them hooked. The splash screen, landing pages and the app interface should all be coherent and compel users to stay.

Ensure easy Sign-up, Registration and Sign-in for your new and existing users as a lengthy process can lead to the abandonment of your app by the user. Offer multiple options like Sign-up with E-mail, Google & Facebook to ease their experience.

2. Smooth & Uncluttered Navigation:

Everything that your app users are looking for should be available at their fingertips. Ensure layered navigation for an unmatched experience. Build a premium native app that is responsive & fast and uses the resources of the device.

Think from the perspective of the users and design the function buttons, pages and screens smartly. Always learn from your competitors but never copy them. Innovate your approach and let it reflect in your app quality and design. 

3. Smart Searching & Sorting:

Help your users achieve their shopping goals by offering smart searching, filtering and sorting options. Allow users to search products according to their preferences like color, brand, design, seller, size, price, discounts, previous searches & purchases, and more.

Design cart, product categories & buttons smartly and enlist products & product variations intuitively. Display important announcements, sales, offers and more, on the banner to have them hooked from the very start of the session-time.

4. Seamless Payment & Checkout:

It is the point which determines your conversions and hence lay special emphasis on it. Make the checkout process smooth and easy. Allow people to modify their Wishlist and cart and also enable discount and promo code application feature at this point.

Integrate multiple payment gateways that cater to varied locations and currencies. It will help you in covering a wider demography and hence, boost your revenue.

5. Personalized Appeal:

Personalize every user’s experience as much as possible. Use the purchase data of the shoppers to provide customized product suggestions, offers, updates, referral rewards and more.

You can walk that extra mile to build a multilingual app to appeal to a wide range of audience. Make every user feel special and pampered. This will help you in building long term relationships with your customers and also aid in earning higher lifetime value credits.

Shed the strain with AppMySite

Now that you are aware of the features that can woo the users to your shopping app, it’s time to implement the knowledge. However, if you do not want to do it yourself, let AppMySite take care of it.

Convert your WooCommerce website to an app with AppMySite mobile app builder and get the benefit of all the features discussed above.

There’s more that you can achieve with a great app than just what you think. Contact us to know more and venture into a world of infinite possibilities.