Investing in high-quality product imagery is the best thing you can do with the conversion rate of your ecommerce website. According to a 2018 survey, advertising images had the most significant influence on digital buying decisions, with 83 percent of respondents stating that product images and photographs were "very" or "highly" influential in their decision-making process. Consumer images were rated higher than product descriptions/detailed specifications, feedback and star ratings, and footage. It comes down to that advertising imaging is the most significant factor in consumers' purchasing decisions — buyers like to see what they're buying.
When customers visit your store for the first time, their first reaction is to scan the product photos to see if something catches their attention. A high-quality product picture on a product page can mean the difference between a customer pressing "add to cart" or "close tab." Customers will not hesitate to add the item to their cart, hit checkout, and boom! If the photos are high quality and reflect the product's worth, they would not hesitate to add the item to their cart, hit checkout, and boom! You've sold everything!
Product photography is no easy task. If you're using a high-end camera or an essential handset, there are several steps you can take to create the best photographs possible.
Take advantage of proper lighting.
In general, lighting is the most critical aspect of photography. And ideal lighting is a no-brainer for product photography. The pictures you take will become essential assets that hundreds, thousands, or even millions of people will use, so the products must be easily identifiable.
You can now use natural light or set up studio lighting. Place the product by a window to get the perfect amount of natural light. Be sure there is a light aimed at either side of the product for optimal studio lighting. As a result, no shadows can get in the way of capturing the perfect picture.
Just make sure to point the sidelights directly at the backdrop rather than at the product. You don't want the substance to blend in with the surroundings. When filming in a studio, use a diffuser to prevent overexposure.
Add context to your photographs.
Almost any commodity will benefit from in-context or lifestyle photography. The photographs illustrate how consumers will use a particular object in everyday life, which drives purchases.
It is because they share a story and help people develop emotional associations with goods. It is where you can let your imagination run wild. However, it is essential to take these shots outdoors, natural light, and a perfect setting for the right product. You can also consider a white background where you can use a background eraser to change the background.
Stick to standard lenses.
It is not the time to play with wide-angle and telephoto lenses when photographing items. The last thing you want is to misunderstand the product proportions.
As a result, adhere to regular or standard lenses. They can assist you in taking images that show items in their natural habitat. You can't distinguish one from the other.
So, use a standard lens with a focal length ranging from 40 mm to 58 mm. The most typical focal length is 50 mm, but something in these other two dimensions is appropriate.
Always reveal your product's true colors.
Much like you do not misrepresent a product's accurate dimensions, you should also reflect the actual colors. Failure to do so will create many problems for your customers, mainly if you're photographing clothing.
Consider buying a shirt solely for its color and receiving a slightly different color. It occurs more often than you can think, resulting in a significant amount of refunds and missed sales for retailers.
As a result, be sure all the colors remain as they are. You might tweak them a little to ensure they look just like a real-life product, but that's it. You can also display the edited images on various platforms to ensure that the colors are consistent.
Experiment with color psychology.
And if you're just getting started, you've already heard about color psychology. It is the study of colors and their various hues and how they affect human emotions and behavior.
For decades, companies have used this analysis to establish the best identity for their vision. You can experiment with colors in lifestyle or in-context shots. However, in product-only pictures, you don't want any distractions.
You will tell a more convincing tale by combining unique colors in the setting. It would help if you persuaded audiences to purchase those items right away. Until beginning lifestyle product photography, learn about each color and the feelings it evokes in people.
According to research, people can only remember 20% of what they read versus 80% of what they see. Simply providing more significant, more substantial advertising pictures improved conversions by 300 percent on one platform.
Naturally, the next issue is, "What makes a decent photograph?" The best product images are sharply focused, vividly lit, and well-composed. When a customer visits the website, images automatically capture their interest. To entice them to purchase, you'll need big, transparent pictures of the product and lifestyle photographs to communicate with them emotionally.
Skylar is a writer at Sagad.com.au and a mom of two furry dogs. She has a background in digital marketing and loves to go hiking in her free time.