Advantages Of Using Immersive Media In Marketing

Touted to be the future of creative marketing, Immersive media or extended reality is a comprehensive mix of a 360degree video experience, virtual reality, augmented reality and mixed reality. In this technology, the physical or the real world is emulated using a simulated digital world.

Today several visual effects compositing Singapore companies are producing videos that are immersive and interactive. It has become a powerful tool that is popularly becoming a part of marketing strategies. It drives brand awareness. But this technology has yet to reach its potential. People have still not realised its opportunities.

Some of the important benefits of using Immersive media as a marketing tool are:

• Limitless storytelling possibility: Immersive media is limitless. It has the ability to transport people to any place or time frame. By subjecting viewers to an emotive experience using the technology of Immersive media, it becomes easy for companies to get their message across. The VR experience places the viewer in the centre of everything that is happening. AR makes the viewer become a part of the video and a 360 degree experience enables viewers to see all, feel all and experience all.
• Higher engagement: For any marketing tool to be successful, it needs to know how to engage with the viewers. As the head of an immersive media company in Singapore rightly says extended reality acts as a bridge. It narrows the gap between the screen and in-person experience. This results in a powerful connection between the consumer and the brand; one that is memorable and meaningful.

But this is only possible when marketers think beyond their comfort zones. Out of the box creativity coupled with an immersive experience sets a brand apart. This technology helps brands achieve higher engagement and recall. It gets people talking. They want to share the uniqueness of this immersive experience with others. This makes immersive media a powerful tool in marketing.

• Holding consumer attention span: On an average a person shifts his attention between his mobile, laptop and tablet atleast 21 times in an hour. Thus it is very difficult to hold the consumer’s attention span for long. However, an immersive video is a novel experience. It has the power to hold the viewer captive. They choose to give it their attention because immersive videos created by visual effects compositing Singapore companies are fascinating.

To experience VR, viewers need to wear headsets, use the display etc. They do so willingly thereby automatically giving the videos their attention.

• High interest: VR headsets are not everyday objects viewers have at home. The buzz that is created when an immersive video is played incites curiosity in a viewer. The appetite for immersive videos is very high. Thus just by engaging in the use of these videos, brands get a boost in web traffic, increased lead conversions and more impressions. The interest generated by an immersive video is so exciting that viewers make a beeline for the video and the content.

Thus opting for immersive videos made by an immersive media company in Singapore is definitely beneficial. In a very short time span, immersive videos have been able to create their own space. However, this success is just the tip of the iceberg. More is yet to come.