Key Opinion Leaders, also called KOLs, are highly respected medical experts. They provide valuable insights and offer guidance to develop devices that meet the manufacturer’s market expectations. Companies can collaborate with Key Opinion Leaders for medical devices. Working with the experts, device manufacturers identify competitive landscapes and ensure the technology succeeds in the market.

KOLs play a role in both the development and marketing of a device since manufacturers require the guidance of experienced professionals during the design phase and also later on, during collecting insights on marketing. Through their requisite expertise, vision, and clinical experience, they help find answers to many questions, like:

1. Is the product capable of exceeding market expectations?

2. Is technology design effective?

3. How can needs, opinions of patients be understood?

4. How should a clinical trial strategy be developed?

The Influence of the Key Opinion Leaders

Fostering a collaborative relationship with Key Opinion Leaders for medical devices builds credibility and increases the chances of acceptance in the market. Experienced professionals offer evidence-based knowledge that translates the science behind converting innovation into practical application. 

Medical device manufacturers collaborate with KOLs to drive faster adoption of a device by gaining insights into several key areas. They include:

1. The design phase of a device

2. Clinical trial strategy development

3. Competitive landscape 

4. Training the initial phase where a device is used by early adopters 

KOLs work with medical device companies on different stages of a product. Initially, they analyze the innovation to see whether it has the potential to meet or exceed market expectations. They also offer their guidance on the technology design to meet those expectations.   

They are consulted by a manufacturer in multiple phases of a clinical trial. During the initial phase, the program design is created. This may include adding inputs to the trial. After that, the experts guide a device maker on price distribution strategy. 

In the marketing phase, KOLs help manufacturers by offering insights on competitive landscapes and areas where the device has chances to exceed expectations. When the device is given to early adopters, KOLs assist in creating the training strategy. 

Finding Key Opinion Leader for Medical Devices 

Reputed KOLs are industry leaders who have been in the medical field for many years. They understand ongoing insights and have the vision to predict a product’s future in the market. Also, they belong to top tier medical centers and have experience in podium presentations.  

Well-known, professional KOLs are hard to find. However, they are important for the identification and validation of a device. 

Commercialization strategy services at Strategy Inc. include validating a device through experienced industry leaders called KOLs. They collaborate with medical device manufacturers to offer research-based insights and valuable guidance to identify the right methods to make a device available in the market. In addition to Key Opinion Leaders for medical devices, Strategy Inc. offers competitive strategy, financial valuation, and portfolio analysis services to support a device maker’s decision in the medical industry.