Every business is different. But when it is a question to make money, they always come up with new ways of marketing to make more and more money. To sustain your business, you need to be informed and up to date with new technologies. Geo fencing is one of them that helps you make more money for your business. This technology works great with a mobile app. If, however, you are not familiar with this term, and how it works, read out this post to know. Moreover, build your app via mobile app builder, if you haven’t yet, to have a hefty profit for your business.
Businesses are constantly coming up with new ways to make money. It’s a true fact that every company across all industries wants to bloom.
If, however, your business model is sustainable today, it doesn’t mean that it will be the same in the years to come. You must be updated with the industry trends. Also, you should learn about evolving technologies to grow your business.
Geofencing, in this regard, is one of the technologies that helps you make more money for your business. You might have heard this term, but are you familiar with how it works?
For those of you who are about to make your own app, definitely need to use geofencing.
There is no need to reinvent the wheel if you are sceptical about how this works or how you can apply this to your mobile application. Follow the lead of those who have already used geofencing to improve their business model and generate a hefty profit.
For those of you who don’t know what geofencing is, in this post, we will explain the basic concept of geofencing and how it works. That way, you will be able to apply geofencing to your business model and mobile application.
Here is what you need to know:
What is Geofencing?
Geofencing uses location services to trigger a response when a mobile device enters or leaves a particular area. With the use of a GPS tracking system or RFID technology, you can create a virtual geographic boundary. This also helps you in making marketing tactics more relevant for your customers.
Restaurateurs, for example, use this service to set their geofenced area to the blocks surrounding their restaurant. They will receive an alert as a push notification or SMS in a moment when someone enters their specified area. The restaurant, in this case, is promoting their happy hours to their target customers.
Similar to restaurants, you can also use geofencing to grow your business, which is the best way to draw customers in. Alternatively, you can use this technology to save money, as well.
Let’s take an example of office cabs.
If your cab drivers are out on the road, you can use geofencing to ensure that your employees are not leaving their designated route when they are out of their work area. This keeps them accountable for doing their job without wasting time waiting for cabs.
Once you understand the term ‘geofencing’, you should also know how other businesses are using this feature in their mobile application.
How businesses are using geofencing
While there are lots of different ways to use geofencing, you must find the one that suits your business.
See how successful companies are using geofencing right now. These specific cases will give you a better understanding of how versatile this technology is.
You can even mimic these methods if you are in a similar industry. However, if you are not, you can still apply the basic concepts of geofencing to your app.
On the whole, geofencing helps you improve the click-through rates by more than double your industry averages.
Take the lead from these businesses and find a way to apply their strategy to your business application.
Honeywell
The company uses a thermostat in their equipment. This device uses geofencing technology to set a barrier around specific rooms in the house. The sensor of the device will voice out if someone is in the room or not.
With this information, the air conditioning turns on or off automatically to help save power. Therefore, Honeywell equipment is optimized to run efficiently. Customers can even control all of the settings of the device from their mobile app.
Uber
Its business model is completely reliant on GPS tracking and location services.
Uber simply uses geofencing around users’ specified area when a user opens up the app to request a ride. Using location services, the company shows how many cars are available and estimated wait time for when a driver can arrive in their specified area.
Moreover, Uber uses geofencing to send push notifications to users even if they are not using the app. It helps the company to drive more sales because it knows where you are at all times if you have turned on your location services.
BMW
It is a leader in the automobile industry and a known brand for luxury, performance, and excellent customer service.
The company uses geofencing to monitor the position of the vehicle. That way, users can track the location of their car every 20 seconds once they activate their service. Also, if customers park their cars in a garage or somewhere on the city streets, they do not need to worry about forgetting where they parked. That’s because they can use BMW’s mobile app to track the location of their car.
Besides, this service also helps prevent theft.
Taco Bell
The company uses a mobile app that allows customers to order food at their convenience. With a mobile app, they won’t have to wait in queue at the store or drive-through window.
With the use of a mobile app, Taco Bell also uses geofencing as a way to drive even more sales. If a customer drives by their location, they will get a push notification stating that they can order food from their phone and pick it up.
With this strategy, Taco Bell saw a 6% increase in sales. Moreover, the average order amount from an app was 20% higher than in-store orders.
By knowing these companies’ strategies, one must say that the combination of an app with geofencing is definitely a winning recipe.
How can you use geofencing to improve your mobile app
Now that you have a better understanding of what geofencing is and how it works, you can apply the same strategies to your business app.
If, however, your company isn’t connected with these examples, you can still use geofencing in a variety of ways according to your business.
Not only can you get benefits using geofencing, but you can also optimize your customers’ experience, which eventually drives more sales to your business. You just need to ensure that you are providing relevant information, especially if you are sending push notifications to your app users.
Remember that sending too many irrelevant notifications can annoy your app users. Furthermore, they will mute your app notifications or turn their location sharing off.
Get your realm shining!
Use geofencing if you want to have a hefty profit. Just stay informed and updated on the newest trends of the industry type you serve in.
If you have an app, or are about to turn your website into a mobile app, start taking advantage of geofencing.
You can even use push notifications to remind your customers about your business and its services whenever they enter the specified area that you have determined.
Using geofencing, you can even send them personalized offers, promotions, and deals based on their transaction or behavioural history with the business.
Improving their experience with the app encourages them to spend more money.
Drop us a line about how your business is using geofencing to drive sales and improve customer experience.
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