When it involves packaging, is that the stock route or the custom boxes right for you? Stock packaging is strictly what it seems like — packaging that comes ready-made and in standard formats
Custom packaging, on the opposite hand, is often tailor-made to suit a selected product, promote brand awareness or relay a message right the box.
So what’s best for you?
Here’s a better check out the pros and cons of custom corrugated packaging for you to think about when it involves selecting your next packaging run:
4 Pros of Custom Box Packaging:
There are so many significant advantages for going the custom corrugated route. a number of them are as follows:
1. Brand Building:
This is one among the most important benefits to going the custom boxes for your next run of corrugated packaging. Customizing boxes can help differentiate your brand from your competitors.
Whether it’s a complicated box design, a high-quality printing job or some kind of value-added feature, sometimes investing during a custom package format also can provide a competitive advantage and help build further brand awareness. These benefits alone are usually enough to place a custom packaging order.
2. Purpose-built Packaging:
With a typical package, you’re essentially purchasing a box to suit the merchandise. Conversely, with a custom package, you'll take the merchandise and make packaging to suit it to the box.
This can help eliminate any wasted space, decrease the need for protective packaging materials, which may economize, and even end at cheaper shipping prices thanks to decreased weight.
3. Enhanced Protection:
Arguably the most important advantage of custom boxes is the ability to supply enhanced product protection. Like we noted earlier, a package that’s custom-made to suit a product means you'll also fine-tune the protective packaging that’s used. additionally, to the present, a package that matches the merchandise also helps keep the merchandise more snug and secure because it is.
And finally, a far better-protected product also helps build trust with consumers, as there’s perhaps nothing more disappointing than opening a package only to seek out that the merchandise inside is broken or damaged.
Custom boxes are especially ideal for high-value or fragile items, like electronics, glass and more. Just consider what percentage people might interact with a package before it reaches its final destination. for several companies, customization to make sure safekeeping may be a very worthwhile investment.
This final benefit doesn’t have such a lot to try to to with the customization because it does with the corrugated material the package is being made up of. And by that, we’re pertaining to the recyclability of corrugated material, which may be a key differentiator from its plastic packaging counterparts.
Customizing packaging that’s also recyclable offers a pleasant one-two punch, serving both as a brand-building tool and helping to determine your company together with sustainability in mind.
If sustainability is vital to your company, you'll even convey that message to the top user on your custom package.
3 Cons of Custom boxes Packaging
Though the pros of custom packaging are notable, there are some disadvantages to going this route that also bears mentioning:
This is arguably the most important disadvantage of going the custom corrugated packaging route, as any package that’s not standardized goes to cost more. this might especially be a challenge for startup firms or small businesses which will not be ready to absorb the worth increase of custom packaging and also are unable or unwilling to pass any additional cost on to their customers.
2. Lead Time:
Stock packaging is typically always readily available. an equivalent can’t be said for custom packaging. Custom packages aren’t just lying around the warehouse expecting someone to put an order, they have to be created.
Depending on the scope of the custom package, this will add some significant time interval to packaging runs, which aren’t always ideal during this first-to-market world that the majority of companies operate in lately.
3. Additional Details:
Finally, another potentially complicating factor with custom packaging is that more tooling, inks and dyes could also be required to make the package that's desired. this will cause both of the aforementioned: increased costs and increased time interval.
How much of a rise there are in both categories is essentially specific to the package that’s needed, but it’s something that has got to be considered when weighing the pros and cons of boxes corrugated packaging.
What sort of Corrugated Packaging is Best for You? What sort of corrugated packaging is true for your company and your application? Both stock and custom boxes have their place, it’s just up to you to work out what sort of format fits with the merchandise or application you’re offering.