8 Tips For Engaging Your Mobile App Users

Mobile apps play a huge role in our daily lives. There are nearly 1.85 million apps in the iOS app store available for users to download. Besides, there are over 2.56 million apps available for android users in the Google Play Store. The data clearly indicates that myriads of mobile apps surround consumers. However, making them stay on your app is a challenge that many mobile app developers fail to stand against. 

Since users have so many options out there, it’s hard for them to stick to one for longer. They are in the continuous hunt for better app options. It is common for users to forget an app once they download it. Potential reasons behind this include poor app performance, system crash, too many ads, or unnecessary sign-up requirements.

Since the competition is extremely fierce, it is challenging to engage your mobile app users for a long time. 

Here are 8 practical tips to keep your users engaged in your app.

1. Focus on the performance of your app

Continuous good performance is the key to keep your users engaged with your business app. Test your app thoroughly before launching it. Fix all the issues that cause crashing and delay in loading time. Too long loading time will frustrate the users, and they will undoubtedly want to uninstall it.Make the speed a feature in your app.

If your app doesn’t load fast, the users will find it time-consuming and switch to other fast apps in no time. Anything slower than two seconds is considered slow in the app world. The faster your app is, the more users will consider it to be reliable and dependable.

2. Push notifications

The users can easily forget silent apps, and eventually, they may delete them. To prevent this, you should use push notifications to connect with your users. Push notification increases retention, encourage engagement and enhanced participation. 

Try to avoid the spamming of users’ notification window with a lot of notifications. This may irritate users. Push notifications today can be tailored and customizable, which makes them even more relevant.

3. Explain to them the reason for the high cost of your app

The app you provide may have a high subscription fee than your competitors, who may be offering it either for free or at a lower price than yours. In that case, you can tell your users why your app is better than the free apps. Try to add some advanced features so that users tend to buy your paid app subscription. If this doesn’t work, you can drop the app’s price and give some discounts, if possible. Moreover, provide your users with a one-month trial before making the purchase.  

4. Be smart with ads

If your app is free, it is crucial to feature ads on your app to generate revenue. Sometimes, too many ads could annoy the users, and they may want to delete the app as soon as they get them. To resolve the issue, you can provide them with an ad-free experience for first-time users. Once they realize the significance of your app, they would not mind the ads that much.

If the users install the apps and see many ads on the first encounter, they will get annoyed and may switch to some other option.Another way to engage your users more is by featuring relevant ads. For example, for fitness-related apps, you can add ads related to fitness products.

5. Make the sign-up easy

Often users find sign-ups a waste of time. So, the sign-up process for your app must be speedy and easy. You can give two options for login: either through email or social accounts like login through Facebook, etc. Social login is much easier than email login. Plus, both these modes don’t take much time. 

6. Make way for a clear communication channel 

User feedback is beneficial. As such, you should take them very seriously. You can improve your app by replying to the user comments and trying to solve their problems. Try to give them an easy interface to contact you so that you can resolve their issues directly.

If contacting you seems difficult to the users, they will put their reviews directly on the play store app, which will affect your app ratings. Sending an automated response is another way to engage with users.

7. Keep your app updated

Users have millions of options on the app store to choose from. So, if your app is not in sync with their requirements, they won’t think for a moment before deleting your app. So, do not forget your app once you develop it. By doing this, you give your users the chance to search for new and updated options over time. Keep updating your app and add a new feature to become more and more interesting with time. 

We can see that most popular apps like Facebook, WhatsApp, and YouTube keep updating their features, which is why they are the most popular apps today. 

The better-updated app will increase the chances of better ranking and retention of your app. This will also help you make the app more users friendly.

8. Offer Rewards

Who doesn’t love “free”? Your users do that, too. To make them engage with your app more, offer your app users lucrative rewards, such as discount coupons or gift cards for using your app or a specific feature. For instance, you may ask them to share your app with 4 friends and get a referral discount of 10-15% on your app subscription. Such rewards will give your users a reason to come back to your app again and again. 

The Final Say 

If your users forget your app after installing it or tend to delete it without using it, this may be because they find your app less engaging. You can add these changes to make your app more attractive, more engaging, and user-friendly. Don’t forget to take user feedback every time you make a change to your app. Hopefully, the above-listed tips will help in creating more user engagement. 

And if are looking for experienced app developers to develop mobile apps for you based on all the above-discussed tips, contact Zoptal today! We will create mobile apps that will surely get you the results you’ve always wished for.