Understand the correct placement of keywords for a better ranking of your website

Whenever you are creating content for your website, you should regard SEO or Search Engine Optimization as well. The creation of content that tends to focus on a single keyword, or a keyword phrase, will help you in getting your website found easily on the leading search engines.

In addition to using the right keywords, the placement of the keywords at right places is also important. As per the experts delivering top-notch SEO services in Dubai, here are some of the places on your website wherein you should consider putting keywords:

• Title Tag or Page Title: The page title serves to be one of the most significant places to put the desired keyword phrase. Google is known to emphasize page title significantly. Therefore, if the given keyword phrase happens to be there, it is going to affect the overall rankings of the web page simultaneously. It is crucial to ensure that the phrase is situated at the beginning of the title –and, not towards the end of it.
• Meta-description Tag or Page Description: The page description might not influence the position in the respective search results. However, it is known to impact the overall clicks. This is because it turns out to be the first & the last opportunity to draw the attention of the target audience. The page description is mostly available as two black lines in the search results of Google. When you tend to deliver an impressive marketing message with the target keyphrase, it can help in influencing who will be clicking on the same.
• Keywords Meta Tag: The given tag is known to be ignored by the search engines at most instances. However, you can still consider putting keyword phrases here.
• Content Body: The body turns out to be the main part of the entire page or content. It allows Google to know all about the given page. Google inspects the body text, its surrounding text, and all other texts on the given page to determine what the given page is all about. As you would not want the keyphrase to reappear across the entire page again & again, it is recommended to make judicious use of the same from time to time. You should not go forward with keyword stuffing.
• Header Tags: The main header or H1 tag is expected to appear just once on the given web page. Moreover, it should be present at the top of the page. At the beginning, it is also expected to include the key phrase. You can also consider including H2 tags or even H3 tags to serve as the sub-headers.
• Formatted Text: Google is also known to give importance to text that is bold and bulleted. Therefore, if your keywords happen to be bolded or in bullets, then this could also help.

Make the most of the right keywords or keyword phrases in different locations across the entire site. By doing so, you can optimize the website well and increase the overall ROI.