5 PPC trends in 2021

5 PPC trends in 2021

Pay-per-click (PPC) advertising is a way to succeed in this digital era and to run a successful digital campaign one must focus on the following:

LESS DATA

Due to the ever-changing algorithms of Google, advertisers have less access to consumer search data; on average, there has been a decline of 30% in access to search data. The cooking policies of websites are becoming increasingly strict as are the requirements of Google Analytics.

In such circumstances brands needs to be more flexible in their decision making.

AUTOMATION

This is something which is becoming mandatory. Advertisers will require more export support if their plans for automation are to succeed. With the right assistance, high quality leads can be sourced and through optimization conversions will be made. All this will help in the maximum utilization of the campaign budget and by using bid automation and other smart greater outcomes can be achieved when compared to manual bidding, which gives less access to data.

IMPACT OF AD FORMAT

In 2021, Google is eliminating texts ads and giving more reach to responsive search ads. Now advertisers require a diverse range of ads, with creative content, Digital Marketing Agency in UK to target the right audiences with the right adverts.

Dynamic search ads (DSA) are becoming the key for any successful PPC campaign and with a results driven substitute of standard ads, converting towards DSAs promises the positive impact of high click through and cost per click rates.

ECOMMERCE GROWTH

During the current pandemic, there have been seismic changes to the numbers related to consumer buying patterns. They have been dominated by ecommerce conversions which illustrates how promoting ads through Google Shopping has become the key to a healthy conversion rate and great ROI.

As consumers explore online with more intent to purchase, this medium drives results though it can appear a bit costly due to increasing competition.

MOBILE WEBSITES ARE A MUST

Most websites don’t give as much importance to their mobile users’ experiences and convenience as they to the users of browsers.  However, the rules are totally changing as consumers are now making 10 times more transactions through mobile phones than they used to. This evidences how an engaging and user-friendly mobile website is compulsive for potential consumers.

Do you think having a PPC campaign for your brand could help get you better results? Contact us today to see how our PPC experts can help you get to where you want to be in the digital world.