7 Top Tips for High SERP Rankings on Google

Every organization or person with web presence wants high Search Engine Result Page (SERP) rankings on Google. For this, they focus on Digital Marketing and its different tools. 

But what’s Digital Marketing?

It’s essentially paid advertisement on the search engines and social media networks. It’s done for launching, promoting a product or service through the different available digital media platforms.

What’s SEO?

It’s an organic and non-paid way of promoting content visibility in the search engines.

Is Digital Marketing All About SEO?

No!

Digital Marketing is a vast sphere, and Search Engine Optimization (SEO) is one of the tools that’s employed under it to promote pages and improve business. Digital Marketing, besides SEO, includes Search Engine Marketing (SEM), Pay Per Click (PPC), and Social Media Marketing (SMM).

What are the two main SEO Strategies?

1. On Page (intent based keywords): Here, the focus is on the use of intent keywords to draw traffic and improve page visibility. 
2. Off Page (in-bound linking from other sites): Here, traffic is generated from other (usually more popular) sites through in-bound linking(s).

7 Top Tips for High SERP Rankings on Google

Coming back to the key subject, it pays to work on improving the Click Through Rates (CTRs), as CTRs play a key role in improving your Search Engine Result Page (SERP) Rankings. High CTR mean high SERPs.

But how to do that?

Well, follow these 7 tips to get good results!

1. Create eye-catching titles and headings: Make your titles attention-grabbing. Use the right keywords and phrases to draw your readers’ and prospects’ attention. As per a report, titles mostly decide if your visitors will stop by and check your content.   
2. Post quality and lengthy articles: Post first-rate lengthy articles and rb_blog because Google and other search engines love such posts. Such posts also help establish you as an authority in the field with an in-depth knowledge on the subject.   
3. Optimize for mobile: With the rapid increase in the number of the smart phone users in India and across the globe now Google has started what's caled ‘Mobile First Indexing’. Google now indexes ‘Mobile Optimized Sites’ first to give a good user experience to those looking for information online.
4. Optimize for speed: Ensure that your webpages open fast. If your pages open slowly not only your prospects and readers will leave your site but even Google will penalize it by giving it a low rank. Those who surf often are impatient. They don’t have much time to wait while your pages open at their own speed.  
5. Focus on videos: By 2021, as high as 80% of the entire web traffic will be from videos. So, make videos an important part of your SEO strategy. Don’t forget to add descriptions with your videos because videos with relevant and well-written descriptions will attract the atention of both the online visitors and the search engines.      
6. Generate backlinks: High volume of backlinks from relevant and authority webpages will boost the ranking of your web pages. It will show to Google that your sites/pages are perfect for a specific role.
7. Update old content: Old is gold. Don’t throw your old content as it may still be relevant and apt for use. For example, say, you posted a blog on writing ‘catchy and interesting blog titles’ a few months back, you can re-use it by adding some new information and changing your title and sub-titles, and perhaps, by giving a new and interesting introduction. 

Wrapping-up, these are the 7 main tips for getting High SERP Rankings on Google and other search engines. Follow them! Your page rankings will improve, significantly. That’s a promise!