An effective ICO creation service stays one step ahead of the developments in the cryptosphere.
ICO development:
Let’s take a look at some of the touchpoints involved in developing your own ICO.
- Analyze your competitors to identify the touchpoints you need to work on
What worked or didn’t work for your competitors is a good point to start off. Several websites rank ICOs. Analyzing their whitepapers, marketing strategies, reviews, and user comments serve as a good starting point.
- Developing a white paper
Whitepapers should address all of the potential questions that investors/contributors have. It should detail the technical features of your ICO.
- Putting together a team
A robust team enables you to approach serious players in the domain, develop your product at an earlier stage in the process, and attract/retain popular advisers.
- Solve legal issues / develop your website
The region you are operating in has certain regulations that need to be considered. After this has been addressed, the front of your business, how your clients view your business -- the website, must be developed.
- ICO platform security / security considerations
Security considerations should be looked into. Smart contracts should be able to defend themselves from breaches. Landing pages can be subjected to assault, they can be hijacked. This has to be taken care of.
- Employing smart contract developers and auditing their work
The expenses involved in developing an ICO imply that the work carried out by auditors has to be audited by third-party auditors. It is possible that the audit may run you more than development costs.
- Crowdfunding campaign rules
The parameters of a crowdfunding campaign need to be considered. Tokens should be reserved for advisers, bounties, co-founders, and team members.
- The ICO announcement
Your ICO should receive a proper announcement. There are several websites that list ICOs, rate and furnish options related to how an ICO does in the market.
- Social media handles and communication
Popular ICOs have a functional presence on social media, that enables them to expand their reach and presence. Telegram is a medium that is increasingly gaining popularity within the ICO sphere. There are other forums such as BitCoinTalk and Reddit which are also popular and important to establish a presence in.
- Marketing and public relations
PR and marketing professionals that are connected to your ICO project ought to have an established track record within ICOs.
ICO marketing -- establishing visibility for your project:
ICO marketing is a critical part of the developmental process. ICOs are fairly widespread these days, and ICO scams are even more common. Therefore, marketing is not only important to attract, retain, and convert investors, it is also important to establish the integrity of your ICO. It is vital as it enables your firm to gain the trust of potential investors and clients.
The following nine-step process is a surefire way to market your ICO effectively.
- Developing an amazing whitepaper - your whitepaper should convince prospective investors and clients with regards to your ICO’s integrity. It should establish trust and detail the technical features of your ICO
- Developing a user-friendly website - A user-friendly and accessible website is very important to keep current and prospective customers keep coming back for more
- Keep updating your website and make it SEO-friendly - both on-page and off-page SEO strategies should be used to optimize your website. Frequent updates increase engagement.
- Establish a presence on rb_blog - A presence in the ICO blogosphere helps you gain instant visibility and recognition
- Paid adverts - Paid adverts are dependent on the social media platform you’re using.
- Constructing a crypto community on social media - Leveraging the power of social media and communities is a great way to create/develop visibility.
- Putting out announcements on trending ICO calendars - ICO calendars can be compared to Kickstarter or GoFundMe campaigns. They are a method of fast generation of hype around your token/project.
- ICO email marketing - Copywriting and email marketing skill is an important aspect of marketing your ICO.
- Working with ICO influencers - Collaboration with trending crypto bloggers and influencers within the ICO industry is a surefire way to increase visibility.
Conclusion:
ICO development and ICO marketing is an intertwined and complex process that can often be time-consuming and expensive. However, with rigorous strategies and attention to detail, the development and marketing process can be optimized to ensure that your ICO addresses all of the touchpoints it needs to in order to succeed.