A mobile app is serving the needs of the users on a larger scale. However, considering the number of competition existing in the market, forced to bring something incredible and more engaging to retain users.
Yes, you got it right, I am referring to app engagement which has become a big question to answer amid the digital revolution we all are living in. To create that loyal and long-term customer base there are many strategies to be followed. But in this post today we are going to address that a simple feature push message can transform the complete ruckus created out of app churn.
Excited what more it has got to offer???
Just scroll this post further to understand what more you have got in your hand to serve your customers with.
What is app churn?
App churn refers to the number or percentage of users who completely stop using an app after a specific time period. This issue is faced at large by most of the app owners, where their apps fail to retain users' interest after a certain time, and the reason can be any. Hence, it is highly significant to identify and understand app churn to grow your app and outweigh the competition existing in the market.
How push notifications can reduce app churn rate?
To leverage push messages and get into the core of how it can be an effective marketing tool to engage users, here we have compiled a list of a few benefits that you are likely to receive with a push message strategy.
Value-added service
Every user looks forward to having value from the app they are using, and here you cannot compromise with the available resources, as there are many competitors available in the market. Hence it is very important to dictate value in every offered service, and this can easily be done with a push message. With push notification, you offer the information on the basis of past preferences, buying options, this gives your users an added value to consider products for buying. Further, the snooze out option for push messages, allows users not to get annoyed.
Efficient user segmentation
Push messages work along with the context around, and this can be served with a push message strategy only. It is impossible to group all users in one category only, for a smooth push message strategy to work, the type of messaging works around the past preferences, behavior, and engagement of the user with the app. With the help of in-app data, you get the option to properly segment users into specific groups to offer relevant and contextual messaging. This helps your business to reach a niche audience base with a specific product that serves their demands.
A heavily personalized treatment
A mobile app aims to offer a comforting platform to the users, where they can access the required services without a fail. Here, adding a dose of personalized treatment, just add a layer of cream on the top. From your business app, you aim to drive engaging results, and this can be done with a mobile app only, you need to include personalized push messages to offer engagement rates on a user journey. You must know that user personalizing through the push notification, gives users a relevant platform to stay connected with your app. It further encourages them to build a connection with your users so they can learn more about your app. For a much engaging platform, you can even include text, image, audio, showcasing the seasonal discounts or offers or sharing any new product launch. This gives your users a feel that how far they are close to your business and what extra they would receive.
Re-engage your users
With the help of push-messages, you certainly drive a better system where your users can be re-engaged with the app. This specifically works for the users who have dropped out of the conversion panel, or couldn’t reach the payment window. It can be due to many reasons, so you just need to identify those users, and give them heavy personalized push messages to win the users back. The biggest example for it can be cited from Amazon shopping, where if a user doesn't pay for the added items in the cart, the push messages keep reminding him of the products yet to buy. This draws users' attention back to the cart, and they buy the products, giving a boost to the revenue funnel.
KPIs tracking
Well, apart from the above strategies, there is something you need to keep an eye on and that is tracking the engagement factor to retain your users. Here you need to take a step further and must help your app to plan informed dimensions around the push messages, by considering the frequency, location, device, and more to understand what suits best to your users' demands and how you can address them with your app. You can utilize this data to enhance personalization, adjust and text messaging, and boost lifetime value (LTV) and revenue.
Bonus tip
Indeed, the very concept of push notifications holds value, but at the same time, you must not forget that tolerance for push messages, varies from one user to another, and here you need to identify the pain points. Failing to which can even lead your app to face the turbulence of app uninstall, as certain users find push messages invading their privacy, so to avoid this clutter, you must give them an option to snooze out the push messages as per their comfort level.
Final thoughts
The amount of competition building up out there within the app world gives very little space for you to mark a difference. At the same tie, convincing and expecting users to download the app is not at all an easy task and comes with its own set of demands. Hence it is very essential to keep certain elements in your app, that will draw the users’ attention at large. So they would not lose their attention towards your app to attain impressive results.
To maximize user engagement on your app not just enhances the average lifetime value of your app, but also helps in generating better revenue. If you are still thinking about how to create that engagement galore for your users, then don’t forget to implement the steps mentioned above and drive results that even surpass your imagination.
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