LG Smart TVs

How LG Smart TVs Have Become so Popular in India?

LED TVs took the Indian TV buyers on a joyride, introducing new TVs with LED backlighting that enhanced picture quality with vibrant brightness. The LG LED TV is one of the best of its kind, offering great colours on screen and viewing experiences that draw in audiences who want good value TVs.

A brand that has made a significant mark in the TV marketplace in India, LG entered the Indian market some 20 years ago. The South Korean electronics giant continues to hold the fort in India, with a very simple motto, to provide maximum value proposition to customers. With a 25 percent market share, placing it second to its other South Korean compatriot, Samsung, LG has struck a chord with its wide consumer base in India, offering up real value for money TVs. 

In the home entertainment department, the LG LED TV is uniquely positioned to make buyers’ aspirations turn into an affordable reality. The brand has two well-placed manufacturing units in India, one in Greater Noida and a second one in Pune. The complete range of LG televisions is manufactured in India itself, and this includes OLED TVs as well. 

The Fame of LG

If you want to purchase the best smart TV, choosing from the huge array of models that LG has, is a sensible decision. With the coming of different streaming services that produce content, such as Netflix, Disney + Hotstar, and Amazon Prime, the demand for smart TVs has grown and keeps on growing. Just like brands compete to gain a strong foothold in the smartphone market, the same happens with TVs. 

Additionally, as smart TVs are created with better specs and features each year, consumers are ever-hungry for larger screens. These come with a heavier price, of course, but smart TV brands like LG can afford to keep prices low as manufacturing costs are kept low, because manufacturing is largely undertaken within India. 

This is how LG gained popularity in the first place. Like its other home appliances, say, microwaves and refrigerators (also made in India at its Pune plant), LG’s pricing and durability has spread by sheer word-of-mouth, as has its affordability. 

Positive Sales Growth

LG’s smart TVs keep adding pre-loaded apps continuously, enticing the smart TV buyer to purchase TVs regularly. Innovations are constantly made to TVs, so that even the mid-range segment consumers can consider buying one of LG’s premier TVs, even if it is a regular LG LED TV. There is little doubt that established makers of smart TVs are facing some stiff competition from Chinese smart device makers, who have only recently entered the Indian market. 

This aggressive entry was led by Chinese smartphone producer, Xiaomi in 2017. The company now makes smart HD TVs at prices that budget consumers find attractive. Still, companies like LG, whose fundamental strength lies in the TV market, manage to retain top positions in this area of sales. 

Research and Development

With ongoing research into customer demands and desires, LG has found exactly what customers want from time to time. For instance, recently, the company did research into the wants of their customer base for TVs, and found that buyers wanted better sound quality across all TV brands. Incorporating Dolby Atmos sound systems into their new TVs, LG has compelled Indians to purchase these innovations, offering realistic sound and an immersive audio quality that rings true. 

With the best smart TV around, LG believes in offering timely and assured service for troubleshooting after purchase of their products. This makes the company stand out as one of the leaders in the appliance field, who puts customer care before all else. Since this is a rarity with most brands around, it's a draw for consumers.

Buy your smart TV from LG on the Bajaj Finserv EMI Store, or from any other top brand. Avail some fantastic offers and discounts, and by using the Bajaj Finserv EMI Network Card to purchase the TV, you can pay for your new LED TV in easy monthly instalments.

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