Growing awareness about organic food, increasing disposable income and rising product availability to drive Brazil organic food market until 2025
Growing awareness about organic food, increasing disposable income and rising product availability to drive Brazil organic food market until 2025
According to TechSci Research report, “Brazil Organic Food Market by Product, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, Brazil organic food market is projected to grow at a CAGR of more than 20% during 2020 – 2025 on account of increasing research and innovations in the manufacturing of organic food products, rising disposable income of the consumers coupled with increasing awareness regarding adoption of healthy lifestyle and using chemical-free food products. Earlier, organic food products were mainly popular among the older generation owing to their ability to boost immune system and provide ample nutrition in the elderly but these foods are also becoming increasingly popular among the youth owing to the awareness related to the consumption of chemically derived food products which, according to several studies, can have a detrimental effect on the human body. This trend is anticipated to boost the market for organic food products in Brazil during the next five years.
Availability of a wide range of organic food products through online supermarkets and e-commerce stores, etc., are also contributing to the growth of Brazil organic food market. Rising sales of organic food through online stores has increased the availability and accessibility of organic food products across the country to meet the surging demand for these products, primarily coming from the woman population which mostly prefers purchasing household products through online shopping platforms. The market players are focusing more on the variety and authenticity of the organic food products, which is projected to further drive Brazil organic food market until 2025.
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Brazil organic food market is segmented based on the product type, distribution channel and region. Based on the distribution channel, the market is bifurcated into store-based, non-store based and direct/institutional sales. Until 2019, the store distribution channel segment dominated the Brazil organic food market and is expected to hold its dominance during the next five years as well. Moreover, rising awareness about the negative impact of pesticides and various diseases caused by the consumption of conventional food products is also encouraging customers to shift towards organic food in Brazil, which is further projected to augment the demand for organic food in the country during the forecast years. Additionally, demand for ready-to-eat organic food products is high, especially in nuclear families, particularly due to unavailability of spare time for cooking and changing lifestyle of the consumers. Products such as sweet corn, organic canned food, organic frozen food and other instant organic food products are quite popular among nuclear families.
Over the last few years, various innovations in terms of organic food product offerings such as different flavors of yogurt, fruit juices, wine, coffee, tea & packaged food, bread and cookies, and many other products have hit the market. Such extensive product portfolios offer plenty of choices to consumers, which is positively influencing the market. Some of the leading players operating in Brazil organic food market include Usina Sao Francisco S.A.(Native), Otsuka Holdings Co Ltd (Jasmine Products Alimenticios LTDA), Korin Agropecuaria Ltda, Unilever Brasil Ltda (Mãe Terra Produtos Naturais Ltda) and Camil Alimentos SA. Few of the other prominent companies operating in the Brazil organic food market include Jatobá Produtos Agroecológicos, Apis Vida Indústria e Comércio de Produtos Farmacéuticos Ltda, Be Ingredient, Carrefour S.A. and Itaja Organico The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share and to increase their customer bases.
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“South region holds the largest share in the Brazil organic food market, followed by the Midwest. Moreover, South-East region of the country is projected to register robust over the coming years which can be attributed to surge in population, increase consumption of organic food, rise in disposable income and growing awareness about organic food products and their impact on health,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Brazil Organic Food Market by Product, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of Brazil organic food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in the Brazil organic food market.
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