Increasing awareness about healthy lifestyle & wellness, shifting consumer preference towards convenient hygiene products and rising demand from developing economies to drive global hand sanitizers market through 2025
Increasing awareness about healthy lifestyle & wellness, shifting consumer preference towards convenient hygiene products and rising demand from developing economies to drive global hand sanitizers market through 2025
According to TechSci Research report, “Global Hand Sanitizers Market By Product Type, By Distribution Channel, By End User, By Region, Competition, Forecast & Opportunities, 2025”, the global hand sanitizers market is projected to grow at a CAGR of over 15% during 2020 - 2025 on account of increasing concerns about spread of diseases, especially after the outbreak of COVID-19, coupled with rising consumer awareness about maintaining good health and hygiene, globally. Moreover, surging consumer demand for portable sanitization products is also positively impacting the growth of hand sanitizers market across the globe. Hand hygiene is gaining importance, globally, as it is one of the first steps to avoid the occurrence of contagious dieses like Swine flu, COVID-19, among others. Various governments are now promoting the usage of hand sanitizers in order to educate consumers about health issues and measures to avoid them.
Hand sanitizer manufacturers are also coming up with innovative products such as addition of fragrances in formulation of sanitizers, which is making consumers to increasingly buy and use such products. Also, support from international organizations like WHO, FDA, and others towards promoting the need for sanitation is boosting demand for hand sanitizers. On the basis of product type, global hand sanitizers market is categorized into gel, liquid, foam and spray. While gel hand sanitizers dominate the market worldwide, foam hand sanitizers are expected to witness a rising trend as they immediately cling to the hands while applying and are available in relatively smaller packs compared to other types of hand sanitizers.
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Asia-Pacific hand sanitizers market accounted for the largest share in the global market and is expected to maintain its dominance during the forecast period as well owing to large population base, rapid urbanization and growing consciousness about health and hygiene among middle-income households. North America and Europe are also among the major markets exhibiting sturdy growth, which can be majorly attributed to availability of a variety of products of major market players across all distribution channels in the regions and presence of highly aware consumer base.
The global hand sanitizers market is highly fragmented with many regional and local manufacturers providing products at lower prices. Companies in the hand sanitizers market are adopting multichannel sales strategy to offer multiple touch points for consumers and also to create higher brand awareness. Major players operating in the global hand sanitizer market include GOJO Industries, Inc., Vi-Jon, Inc., Reckitt Benckiser Group plc., Unilever Group, Ecolab Inc., The 3M Company, and others. Leading manufacturers are coming up with various innovations in formulations and dispenser designs such as touchless dispensers to attract more consumers.
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In terms of distribution channel, the hand sanitizers market is categorized into pharmacy stores, supermarkets/hypermarkets, departmental/convenience stores and others. Pharmacy stores along with supermarkets/hypermarkets accounted for over two-thirds of the global hand sanitizers market revenues in 2019. “Global hand sanitizers market is anticipated to register a steady growth over the course of next five years. Growing occurrences of communicable diseases and rising awareness about benefits of regular sanitization of hands are the major factors driving the global market for hand sanitizers. Moreover, spread of COVID-19 is expected to have a huge positive impact on hand sanitizer usage over the next couple of years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Hand Sanitizers Market By Product Type, By Distribution Channel, By End User, By Region, Competition, Forecast & Opportunities, 2025”, has evaluated the future growth potential of global hand sanitizers market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global hand sanitizers market.
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