As the world of PPC (Pay-Per-Click) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently and maximising your ROI (Return on Investment). But with the new PPC strategies and opportunities emerging all the time, it is important to know which one should you pay attention to?
You need pay per click advertising service for the first and foremost benefit is getting immediate visibility for search results. Appear to be at the top of Google and strategic marketing targeted towards ideal search phrases. It also helps in improved traffic, leads and conversion in a short span of time.
There are many social networks that also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: quality of the ad, and the maximum bid the advertiser is willing to pay per click. The higher the quality of the ad, the lower the cost per click is charged and vice versa.
There are lots of updates by Google that is highly appreciated by the users and the trend continues in the recent year as well. It is ideal to find a reliable digital marketing agency to take pay per click services in Sydney, or wherever you live. Here is some brief of all updates that are introduced by Google.
- Discovery Ads
With this new update, the users are able to create a discover campaign in Google Ads that are visually appealing and can also publish them within discover feed on Android apps.
- Gallery Ads
This interesting Google update allows the users to include a maximum of eight images in gallery ads with a scrollable option similar to Instagram ads. When a user clicks or swipes through the images the advertisers need to pay for these.
- Showcase Shopping Ads
This feature permits the users to showcase a curated list of products besides their brand products. With the help of this feature, the user can showcase the list of products, Google images, the discover feed, and YouTube feed. It also carries information about the locality and stores that have featured products.
- App Deep Linking
If a service provider has the marketer’s app installed then the customer can experience a seamless experience with express check-in and check-out. And Google offers to personalise services if users have linked this feature with Google Analytics.
- Google Express
This is a redesign version of Google shopping destination. It is redesigned to deliver a seamless, standardised, and improved experience for customers. So, customers get the freedom of buying on merchant sites directly from Google.
- Single Keyword Ads
This approach gives advertisers greater control over quality score optimization since ads and landing pages can stick to the exact root keyword. So, having a clear view of the cost-per-click of the different match types makes it easier for placing manual bids.
- Responsive Search Ads
It adapts to device widths and lets Google automatically test 15 different headlines and descriptions using AI to find the most popular combinations for your target audience and their search term. By matching the content of your ad to your target audience, it helps to improve the ad group's performance, generating more clicks and conversions than your existing text ads.
These are some of the biggest pay par click updates you need to know. You can find a reliable online marketing agency to take pay per click services in Sydney, or elsewhere for your business and you can get more traffic to your website.
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