6 Tips to Choose the Right Customised Lanyards for Brand Promotion

Lanyards have been the indispensable part of the work culture since decades now.

They are, after all, handy, convenient and ideal for carrying phones, key chains, office IDs and much more.

So there is no denying the fact that that lanyards can be used for a plethora of uses and can also suit a variety of ambiences or fields.

Now, selecting the right kind of lanyard for the company is something that should be thought about inside out. That way you can make the most of the lanyard for the promotion of your brand as well as provide assistance and make it more accessible for the wearer.

Fortunately, you don’t have to tear your hair out for picking the right kind of lanyard for your business. There are certain simple tricks and tips which will help you to come up with the right lanyard. Take a look.

• Purpose – Once you are aware about what you want to achieve with your personalised lanyard the selection and designing both get easier. First understand for what occasion you need the lanyard – for your business or an event! Then decide whether you want the name of the event or company highlighted or just something with minimalistic design. Keep in mind your organisation type before picking the design. If yours is a factory setting, then it will call for extra pragmatic and durable materials as well as retractable hooks. So this should be your first step at the time of designing or choosing lanyard.

• Budget – Just like everything else, for the customised lanyards as well you need to have a clear-cut budget. This will help you to get the features and at the same time not spend too much. As it is, customised lanyards almost always provide a bang for the bucks. You should consult with the supplier further for affordable packages to suit your requirements. This will help you to save and stick to the budget.

• Fabrics – Though this may seem to be a minor detail, but it can have very long-lasting effects. So you have to give it a lot of thought. Here are some materials that you can choose from for your lanyard –

1. Polyester

2. Cotton

3. Poly-satin

4. Nylon

Among these, the nylon and polyester lanyards are most popular. You can choose according to the functionality and usage type.

• Colours – While choosing the colour for the lanyard you need to consider whether you need lanyards to match the overall theme of your organisation or lanyards for access at different levels. With the answers to these questions you can actually arrive at the right colour scheme for your lanyard. If you are still indecisive, however, you can go with the neutral shades like the grey, black or white that can complement most of the design elements.

• Attachments – Lanyards are incomplete without attachments. These are essential for connecting with the name tags, ID badges, keys and a multitude of other things that are essential to carry around. Here are some of the options that you can choose from –

1. Lobster Claw

2. J hook

3. Split Ring

4. Bull Dog Clip

5. Breakaway

• Visual Elements – While the colours serve as the base of the design for the lanyard, the finer details still must be worked out. Determine the amount of text that you need, your preferred choice of font, the prominence of your logo and much more. Just ensure that you do not go overboard with the designing of the logo as too much can make the lanyard look weird and its visual appeal will be lost.

The above are some of the ways to choose the right promotional lanyards in Australia for the promotion of your brand.