How Not to Get Ripped Off by Mattress Stores and Ways to Fight Back

In most of the brick and mortar stores, a listed price on an item is usually what you pay. You would be able to get a discount coupon but asking for a discount from a store employee generally does not work.

Every industry does not work on discounts. Negotiation is common in expensive industries like jewellery and car as customers do not participate in such markets often. There is very less opportunity to win customer loyalty with transparent and fair pricing.

The mattress industry is populated for inflated pricing, confusing branding, and tricks for consumers to overpay. Buying a cheap mattress can also pose a huge problem as most people spend eight hours on it. A good mattress will last comfortably for a decade. So, investing in a mattress that will help you rest well is worth it.

So, here is a guide to buying the best mattress brand in India without getting ripped off.

1. The power of knowledge

The mattress salesperson knows that actual value of the mattress and you do not, this is where they get the power from. Many physical mattress stores quote huge inflated ‘standard’ retail prices and then offer discounts which still has a price way above its actual cost. Departmental stores are popular for introducing such marketing gimmicks. The key to getting the best deal is by demonstrating the real value of the product. For the actual value, you can check the price in an online mattress store India. When you know the best price, you can get the best deal on a branded mattress.

2. Stores make price comparison difficult

Mattress industry does not like comparison shopping. So, manufacturers give different names for the same mattress in different stores. This kind of confusion is hard to overcome. There are charts available in online mattress store India for equivalent models of the mattress so you should be able to find out the comparing features. Inquire about this information on the mattress you want from the store and then you can order it from the online retailers.

3. A good return policy

Shopping for a mattress becomes difficult as there is no proof that the mattress is going to be comfortable. Here a customer must ensure that the mattress is returnable if it proves uncomfortable after a few days. The return policy of the stores differs dramatically. There are certain heavy fees associated with the return sometimes even 50%. There are also some of the mattresses that come with a separate warranty provided by the manufacturer. An Online mattress store India provides long warranties that are a sign of quality.

4. Consider purchasing a bed in a box

The mattress industry is not popular for innovation. But since the past few years, they have seen an emergence of a new generation of direct-to-customer mattress companies. They face a lot of competition from the competitors. They have the same basic idea of selling the mattresses made from foam that can be compressed enough to fit in box size. It lowers shipping costs and makes it easy to get the bed into tight space. The mattress expands to its full size once it is out of the box. You might think that a box mattress would not be much comfortable but generally, the reviews are very positive. The material used in these mattresses are those found in high-end memory foam beds and might cost higher through conventional retail channels.

Summing Up All Together

For not getting duped by the high-end retailers in their marketing or high price gimmick a consumer must be aware of the actual price of the mattress. You can get a fair price of the mattresses in online mattress stores in India. Bianca Mattress is a well-known name in the online mattress industry for fair pricing of their products. To enquire further about their pricing structure you can visit their website at www.biancamattress.in.