SEO is a vital tool to add to any online business and it should be considered heavily in the web design process. Using SEO the right way can improve a business’s online presence. However, despite its significance, it is often overlooked until much later. To come up with a professional and accessible website that attracts traffic, search engine optimization is necessary. Besides adding to a website’s visibility it also helps in ranking with search engines.
SEO is a vital tool to add to any online business and it should be considered heavily in the web design process. Using SEO the right way can improve a business’s online presence. However, despite its significance, it is often overlooked until much later. To come up with a professional and accessible website that attracts traffic, search engine optimization is necessary. Besides adding to a website’s visibility it also helps in ranking with search engines.
Many web designers make sure that their site is using certain keywords in the articles and blog posts. But they seldom make the design SEO friendly. Here are some tips and tricks that can be employed to make sure your web design is SEO friendly:
Content Management System (CMS)
CMS is a choice you make when designing a website for your business that can prove to be quite fruitful. A common example of a content management system is WordPress as it is simple and effective. If you’re starting out and are at the initial stages then this is a great option. If you would like something more advanced then Textpattern is a flexible CMS that is a household favorite. Textpattern has a small footprint and high power, perfect for any type of website or business.
Compelling Title Tags and Meta Descriptions
Title tags and meta descriptions are present to explain what your site is about to search engines. They highlight content on your site, make it relevant to a consumer’s search and basically provide a hook for more traffic.
Title tags are expected to have keywords and phrases that add to the description of your website. This presents a great opportunity to attract more users to come to your website and learn about your business.
A meta description on the other hand is a meta tag that acts like a summary to describe the content of your website. Search engines are also wired to show the keywords being searched in a meta description. Although these descriptions do not provide for ranking, but they attract users to click through to your page.
Page Builders
SEO experts are known to have a knack for putting in too many keywords, link farming, unnecessarily extensive content, etc. But there is a lack of a technical detail that will aid their every SEO issue: page builders. SEO professionals do not seem to be using a very convenient and advanced design technology that allows professionalism on site pages. One of the reasons page builders are avoided is because systems like WordPress did not offer SEO friendly ones for a long time. However, it now has Elementor, which is a freemium page builder. It is a mobile friendly and extendable builder, good for SEO functions and has proved to be developer friendly.
Accessible Design Themes
Accessibility is a necessity for any company that is looking for active engagement from consumers. It is especially useful for online businesses to reach a wider audience. There are many reasons why SEO experts prefer accessible design themes, for example they show a business’s regard for social responsibility and providing a universal and equal experience. Accessibility optimization is known to lead to cleaner interfaces and easier navigation to enhance the overall user experience. For a company it means their business will have a better brand reputation online and have a semblance of customer loyalty. Designers will want to make their website with unique design a logo and responsive themes especially in regards to mobile devices to make sure there is equal chance of enjoyment.
Micro-interactions
A good micro-interaction is any small interaction a user may have with product. They are present to facilitate interactions and make them less dull and more engaging. It is common knowledge that micro-interactions are what make or break UX. The user has to move through navigation patterns without feeling alien to them. This reduces the consumer's stress while increasing enjoyment with using your website. Another important tool for SEO building, micro-interactions rarely get the credit due to them. They are quite perfect at taking the limelight for a small amount of time to get their task done, leading to a more user friendly interface with minimal issues.
Typography
The idea of using typography as a visual aid to make your website more readable is vital to get your text optimized. While content is important, typography is there to make sure it is also adapted to your audience and their needs. The science behind arranging letters to make written text readable and appealing is a specialized tool that is easily available. Thanks to digitalization you can select font size, line length, spacing and even the design of the links in the text. Furthermore, it is also important to make sure your text is written well and is easy to read. The typography of your text aids any content that your website may put out, whether they are articles or blog posts.
Optimize For Mobile
Since the invention of the smartphone, every year there are more and more people who use their mobile phones more than laptops or tablets. However, most websites still don’t cater their designs to mobile screens and loading times. Mobile optimization is an excellent way to not drive mobile visitors away from your site. A way to optimize is to not block CSS, JavaScript, or images and to avoid using Flash, a plugin usually not available on phones. Instead of this, HTML5 can be employed. Pop-ups should be avoided as well because they can lead to more people leaving your site after losing interest.
Use SEO for Optimizing Images
Alt-tags are not the end of optimizing the images on your website. Google has recently made some new updates that might even render them useless, according to some people. But when you have to make a thousand words seem more interesting, a picture can go a long way. Images should be added to articles and blog posts to make them more clickable. Besides this, visual searches have garnered more popularity over time and will provide your website with more traffic than normal. New filters, metadata and even attribution are some alterations that Google Images has adapted to make sure the images are mostly high resolution and high quality. Web pages with images that do not meet this standard will not look appealing on a tablet or mobile and will not receive a good response.
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