Free is not always the best value. This is especially true when it comes to press release distribution services. Even though saving money on this service is quite tempting, you will want to think of other things that can influence the effectiveness of your press release, such as visibility.
Free is not always the best value. This is especially true when it comes to press release distribution services. Even though saving money on this service is quite tempting, you will want to think of other things that can influence the effectiveness of your press release, such as visibility. While there are many companies who offer this service free, there are also many pitfalls associated with free release distribution services. This is why it is important to know how to compare press release distribution services.
A press release is a great way to get the news out about a new product or service a company is offering. In order for consumers to learn about these products and services, they need to receive information about them. This is where the news release distribution service comes in.
In order to plant the seed and reach your target audience there are many factors you need to consider when deciding which news release service is needed. Below is a list of features you should look for.
Visibility - A good news release service gets your products name out there and is visible to the public in a variety of sectors. Through newspaper ads, the Internet, the radio, and sometimes-even television, these are all venues that a press release service should include in your press release package.
Target Like Minded Customers - The more people that become aware of your product, the more customers you will attract; however, you want to attract people who will be interested in your product. The release should be distributed to markets where readers and potential customers will find it.
High Rank in Search Engines - The Internet provides a way for many people from a variety of backgrounds and interests to communicate with one another; therefore, good visibility in the top search engines like Google, Yahoo, AOL, etc is also extremely desirable. Soon, millions of people from all over the globe will see your products.
Track the Progress - Another great feature of a good release distribution service, is that it should allow you to see the progress of the release. By being able to see how many page impressions and views your press release receives, you can determine how effective its placement is.
Mentions Your Website - You will also want to make sure that the news release distribution service you invest in allows you to mention your website. When you mention your website, any customers or businesses interested in your product or services can contact you directly.
Price Range - Most people know how much they want to spend on press release distribution services. While there are a variety of prices ranging from free, and all the way up to a couple of thousand, it is your decision how much you can spend on such services. Just because a company charges thousands of dollars doesn't mean they are the best. Make sure to check the track record and see how successful they have been at promoting press releases.
Word of Mouth - If you work with many people in the advertising agency or know people in the online business, you can also ask them what press release distribution services they have used. Usually, when people are happy with their results they will let others know of their success.
Follow these helpful tips when searching for the right news release service. Remember it is always important to make sure the company who is in control of your press release includes good visibility in the search engines, it reaches the target audience, and it ranks high in search engines. You will also want to make sure you can track its progress, and that your website is mentioned somewhere on the release. The last thing you want to check is the price. Find the right price range and follow all of the above guidelines and you should have a very successful press release distribution.