FACEBOOK REMOVES THE 20% TEXT RULE

FACEBOOK REMOVES THE 20% TEXT RULE

If you’ve ever had dealings with Facebook’s ad manager, you will be aware of the notorious 20% text rule. Until recently, advertisers using the platform could cover their ad images with no more than 20% text.  The consequences for those not adhering to this were dire and resulted in a much lesser reach.

However, thankfully Facebook has changed their policy, which provides digital content creators with more freedom to promote their messages.

Despite this fundamental change, Facebook still suggests that advertisers use minimal text and focus instead on visuals and video content because that’s what audiences really want to see.

Therefore, when planning a digital marketing agency, strategy, it’s important to keep in mind at all times the advice of not overloading ads with text.

Creating appealing and successful content is all about design, creativity and aesthetics, and if a brand’s strategy can meet this criteria through an engaging campaign just through text and symbols, Facebook no longer imposes restrictions. This way, the ad can reach as far as there is soul and essence in posts that can touch the hearts of viewers. Creators that can accomplish this are actually giving more margins for creativity and out of the box thinking.

A/B TESTING

Testing variants of ad options will help you to understand what works best for you and which type of ads can entice your target. Adding more than one type of ad to your bucket list can increase the chances of an ad’s success by having a positive impact on conversion rates.

If you want to create dynamic, results driven Facebook ads as part of a digital advertising strategy, our passionate social media team would love to help you!  Get in touch today to have a chat about how to get the maximum level of success from the huge potential of Facebook advertising.